The private sector attaches great importance to optimizing web design for user experience. But what does user experience really mean? When it comes to web design, user experience (UX) describes the application of design and development techniques that can improve usability and entertainment when users participate in a website. Web pages built around the physiological tendencies of the human eye and the expectations of users in general are said to have a good user experience.
Historically, government websites have not prioritized the user experience. Many were designed in the early days of the web, and even recently developed pages sometimes reflect the same basic aesthetics and functions. But as the public sector turned to the private sector for guidance, all of this began to change. The following web design best practices should be included to create the best public sector websites for enhancing user engagement and improving the online image of government.
Establish a Consistent Look and Feel
One of the most important steps in optimizing your government website design is to improve visual consistency. The style and design of your website should be consistent on all pages. Maintain an up-to-date and visually appealing home page and link that to up-to-date, high-quality internal pages to greatly enhance the possibility of users utilizing the information and services that you provide on the pages. Your website should follow the general style guide on all of its subpages.
Keeping application forms and payment portals up-to-date is especially important because people tend to get annoyed by entering sensitive information on pages that seem out of date. Visual elements such as fonts, logos, graphics, and banners must be consistent across all pages. Structurally, web pages that promote similar content must use similar designs. Also, your online applications, web forms, and payment portals should follow the style standards set out by your style guide as much as possible.
If you frequently use your mobile phone to visit websites, you are likely to encounter poor responsive design in some websites. For example, pages loaded to the middle of the edge of the screen or loaded too small to be more suitable for ant pages are typical examples. Most government websites are not designed to be responsive to all browsers and devices. This status quo can cause problems because more than 50% of website traffic comes from mobile devices. This is half of the people who visit your website, try to pinch, zoom, and move it to a place where it can be read and interacted with. If you do not want to lose a large number of visitors due to difficulty of use, you need to develop a website that is suitable for top-to-bottom mobile browsing.
In recent years, accessible design has become a major concern for the government. Part of the legal basis is the law is to protect the rights of the disabled and the law is part of morality. Your website must be open to all citizens. Municipal websites and online services should be designed to be easy to read. For people who have a hard time reading small texts, this can make a big difference.
In addition, the government website must also be integrated with assistive technology so that the visually impaired can interact with the website without any problem. The best public sector websitesare those that promote consistent engagement through digital services and are not too difficult to use. Thus while designing a public sector website, you should keep all the factors mentioned here and come up with an easy design and easy to use website for superior user engagement.