How would you find anything if customers won’t be able to see you? Search Engine Optimization is essential for an E-commerce store. SEO is the process of improving the website visibility or online store in search engines.
Why is it important? It is because the higher you will rank in search engines, the more traffic and customers will get to your store.There is not the one size that fits all the strategies for SEO, and the owners of online store need to assess their website carefully to develop a customized approach for SEO. They also need to improve the plan of search engine presence and traffic to the online store.
Here are some of the tips for the stores of E-commerce:
Never depend only on pay-per-click but also don’t forget it
While many websites just pay attention to the strategy of PPC to create visibility, the truth is that cost of the PPC continues to go up, and once you stop paying for it, your online presence will disappear. The E-commerce stores can’t entirely rely on the strategy of PPC and must implement the organic SEO practices to help with the online visibility.
Avoid writing duplicate content
It is the enemy of all the search engines. Many e-commerce stores have so many duplicate materials, so the websites tend to get penalized by the search engines. Therefore, owners of the online store need to assess their site and look for the ways to reduce the amount of duplicate content that is on the website.
Always have the content strategy
Adding high quality and unique content regularly to your website will not only add value for the users, but it also helps in the ranking of search engine. Consider adding the content that is entirely related to the products and services that you sell on your website.
Don’t use the product descriptions of manufacturer
Creating your product database can be a time-consuming process and to save time many owners of the online store just copy and paste the manufacturer’s specification on their site.
Always re-write the description of every product to make sure it is different and also search engine friendly. Ensure to use the words that people most likely search.
Optimize the images of product
Searching pictures has become a popular element that the internet users are using to find the product online. So, e-commerce websites need to add relevant keywords of every image on their site.
Have a unique Meta description for every webpage
While it comes to onsite optimization, many website owners think that it is okay to use the same description on every webpage. The description should always be written for humans with the goal of helping your store get clicked once it shows up in the search engines.
Include the reviews of every product
Since unique content is exceptionally crucial while it comes to Seo Company in Delhi, having a field for the users to add reviews is a better way to generate exclusive content for an e-commerce store.
Link to the products from the homepage
A normal error that is made by many e-commerce websites is purchasing their product pages deep within the link structure. This will not only make it difficult for the users to search the product, but it will also impact the product pages ranking score, making those pages less to appear high in search engine.
Having the content for product only a link away from the homepage will make more comfortable for both the customers and search engines as well.