Not everyone with a camera can become a photographer. Along with the right equipment one needs to possess the talent, skill and expertise.
After all, the competition in the photography field is quite tough. Thus, if you are recently planning to forfeit your company and set up a one-man institute, then a great choice. However, you’ll have to work hard to become a popular face in this competitive photography industry.
Thus, you must possess the right equipment and knowledge of the basic tips to make it out there alone! Well, worry not! This blog has listed all the right tips for helping you become a successful freelance photographer.
1. Right Equipment and Portfolio
Pieces of equipment are of vital import when it comes to a photography business. So, picking the right equipment is the best way to begin a career. So, invest in updated cameras, tripods, video recorders, flash, lenses and other equipment that is essential for a freelance photography career.
Along with this, you’ll also need to possess an executive leather portfolio personalized! This will feature your lifetime achievements, awards, certificates, testimonials and more. These highlights if presented uniquely will undoubtedly work to impress your clients and get you needful projects/jobs.
2. Catalogue All the Way
Along with the equipment and portfolio, to start you’ll also need a leather scrapbook for cataloguing. Remember if photography is your skill, you need to advertise it to get clients. So, in your scrapbook, paste your best clicks in HD. This will help clients have an idea of the type of genre you normally capture.
If you can capture mixed-genre then chances are clients will want to work with you as you have an insight in capturing various forms of photography. For example, you might capture landscapes, but you’re also talented when it comes to clicking wedding photos.
3. Own a Website
When you’re responsible for running a solo company, you must have a social media and website presence. No company can survive in the digital era if cannot make a strong website presence. Thus, even if this costs you, once you make a website presence the number of clients flocking you will increase.
So, invest in a good digital marketing company and ensure to feature your website on the first page of SERPs. After this, also create a Facebook and Instagram page and update it with unique content periodically. This will easily help your niche audience to identify you and connect with you.
4. Find Clients
Once you start blogging and building your resume over social media, you’ll find potential clients from websites like imgur.com, Pinterest, and others.
Treat these clients like royalty. Ensure to understand and analyze their needs and discuss terms and conditions before undertaking their projects. For example, say you’ve acquired a contract for wedding photography then consult the bride and groom to see what they are looking for.
Make sure to discuss any performances, moments or events they wish to capture for their wedding album. Also, discuss the lighting and setting so that you carry the required equipment for the best results.
5. Master of Editing
Simply clicking a good image isn’t enough when it comes to the photography business. You also need to be a master editor to make clients rave about you.
So, once you’re done clicking the image, edit it properly by fixing light, skin tones, white & color balancing etc. After this, once you’re left with quality image, deliver it to clients to impress them. Also, ensure to request your clients to leave positive feedback or testimonial.
The number of good testimonials and feedbacks you get, the more you can add to your portfolio and get new customers.
6. Camera Accessories
Your equipment is your most prized possession and hence, you must keep these in good health. This is why invest in products like lens protector, western leather camera strap, camera bag etc. keeping your devices safely and securely moreover, elongates the life of these devices.
Additionally, a leather camera strap is also easy on the shoulder. Hence, when carrying your equipment your shoulders won’t hurt either.
On that note, now that you’re aware of the 6 types of camera accessories to flaunt, ensure to buy the right equipment and set up an online presence to build your career as a freelance photographer.